Are you selling with intention?

Do you believe in the product / service you are selling? This is a very important question. Because your belief in your product is the key ingredient to your success and well being.

I have made it a habit to only sell the best value in whatever I sell. There is a fine point where price, value and benefit come together for any product or service. This is the sweet spot and when you are selling something in this sweet spot you are selling in the zone. Ideally, you want to be selling in this zone your entire sales career.

Beginners often make the mistake of focusing only on the money. When we do this we are doing a disservice to ourselves and to our customers. There is a lot of crap out there, and someone is selling it. I would lay odds however, that very few people selling things they don't believe in go home with a sense of accomplishment at the end of the day.

Doctors have a saying, (I believe this anyway, I don't know for sure), "First, do no harm." This is a good rule for the sales profession as well, as we should consider ourselves "Doctors of Selling". Unlike most of our customers, we know what our products really can do, aside from the all the hype. When you act like a Doctor of Selling you know when you can realistically prescribe what you have to your client, and when, even if you sense the kill, you should back off. This is where ethics come in.

What I mean my selling with intention can also be described by selling "on purpose". As a salesperson you really do have the ability to improve and enhance someones life or situation. Be certain you believe in what you are selling and that by selling it you really are doing the right thing.